1. Logo
2. Art direction
3. Brand identity design
4. Album artwork
5. Poster design
6. Merchandise


Howling Home

For this project Howling Home tasked me with creating a logo from their band name and building a brand identity around it. The bands music largely falls into Indie Rock/Alternative and it was important to capture that within the design.

An extensive search was done into various fonts to find something that worked for them, eventually selecting Hypatia Sans Pro - Black Italic and playing around with it to give it this vintage feel. Softer, pastel colours were chosen and the layered text gives huge versatility in terms of colour combinations, allowing it to be adapted to any background colours.

© Benji Sansom