1. Logo
2. Colour palette
3. Typography
4. Tagline
5. Pattern
6. Product mock-ups


Main Squeeze

‘A new healthy, tasty, organic juice brand that’s going to be sold in Whole Foods.’

This project was a lot of fun to design and I’m really happy with the brand that I developed.
I focused heavily on the adjectives given in the brief and stayed away from anything too immediately obvious. The result is a fun, warm, engaging brand with a rustic, retro feel that’s bound to catch the eye of any serious juice drinker.

Brand Adjectives

playful, organic, healthy, fun

© Benji Sansom