1. Logo
2. Colour palette
3. Typography
4. Tagline
5. Pattern
6. Product mock-ups
SF/California
2348—23476/02
2022
2348—23476/02
2022
Main Squeeze
‘A new healthy, tasty, organic juice brand that’s going to be sold in Whole Foods.’This project was a lot of fun to design and I’m really happy with the brand that I developed.
I focused heavily on the adjectives given in the brief and stayed away from anything too immediately obvious. The result is a fun, warm, engaging brand with a rustic, retro feel that’s bound to catch the eye of any serious juice drinker.
Brand Adjectives
playful, organic, healthy, fun










